The secret “n” word for marketers…

If you own your biz, you gotta know exactly which group you are serving.

In other words, you gotta figure out the needs of your market. We can call this collection of needs, “your niche.”

A niche is a need.

It’s important for this type of mindset, because it gets you out of your own selfish view and requires empathy to see the needs of your customers.

Cross checking the ego’s drives and seeing perspectives in other’s is an essential business principle but also a spiritual quality for abundance and self-love of service to others.

You got this!